The DOMBLOG

Get More Out Of Your Instagram Bio

Friday, June 15, 2018

"To view the latest post, head to the link in our bio"

"Watch the whole thing via the link in our bio"

"To learn more, check out the link in our bio"

Sound familiar? 

These are all common ways that I used to end posts with, in order to help visitors more easily get to relevant content.

If it was a new videography project, the latest blog post or update, linking this directly in the Instagram bio was a great way to reduce the amount of clicks or touches to get a visitor from my profile, to where I wanted them to go.

If you're like me however - life gets busy...

I'd update the link to something new, but after a week, this wouldn't be relevant any more and would mean were being directed to something that perhaps didn't make sense.

While it's not a new feature, I noticed a few bigger profiles using something called Linktree.

homepage screen grab of linktree
I stumbled across a great idea called Linktree.

In short, instead of having the one, direct link as your Instagram bio, Linktree enables you to have multiple links to house all the content you want your followers to visit. The best bit - these links can be whatever you want.

Let's use Domin8 Designs as an example:

1) By default - I always want people to be able to visit the Domin8 Designs website. It's the hub that caters for all with general interests, and can point them in the right direction whether they want to view our projects, learn about costs etc. etc. Top priority.

2) As a small Tasmanian business, I also like making it as easy as possible for visitors to find, and follow, Domin8 Designs on Facebook - so a link to this whenever possible was also great.

3) Given the videography focus, our Youtube and/or Vimeo links are also important - particularly when subscribers can really boost a following.

These are three primary links.

4) Add to this, a direct link to the latest project we've completed - plus;

5) a direct link to our projects page (a nice addition, but not a necessity) - that's five links which are all important; but were all fighting for prime bio position.

Enter Linktree.

It's one link - that points to all of these destinations.

It's neat, it's quick, it's customisable and so far I've found it super easy to update.

My guide to Setup and Use LinkTree:

Step 1. Visit Linktree, and hit the large "Sign Up" button on the homepage.

linktree homepage showing to click on green button
Hit the button to sign up to Linktree

Step 2. Login and authorise your respective Instgram account.

instagram asking to authorise linktree
Review the information and if you agree, authorise Linktree. This is necessary to use Linktree.

Step 3. On the next page, select the free plan, or the paid one if you want a bit more out of Linktree.

Step 4. Enter your email address and name for the account, and continue.

Step 5. Let's setup your links - to start, click the large green "+ ADD NEW BUTTON / LINK" button.

directional arrow showing to click new link
Hit the big, green button to add a new link.

Step 6. Input your title and copy and paste (or type) the respective URL/link. Clicking away from the new box, or hitting the enter key, saves this.

arrow pointing to add title and url in linktree area
Input the title and url. Here's a tip: you can copy and paste to ensure accuracy.

Step 7. Repeat the steps above with any relevant links.

Step 8. To implement the Linktree, copy your unique link...

image that shows which link to copy for instagram
Copy your unique Linktree link.

Paste it into your Instagram bio via your phone or computer....

domblog screenshot with linktree link
...and paste it into your Instagram bio.

And that's it! Now when visitors click the link on your bio, they're presented with the navigation options you've setup.

mobile view of linktree links
When setup, visitors can more easily navigate to multiple links.

Get More Out Of Your Instagram Bio
Get More Out Of Your Instagram Bio

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