Beyond The Snag

Eat Well Tasmania provided some inspiration on how we can all go 'beyond the snag' at our next BBQ.


Eat Well Tasmania needed a short, informative video that captured and expanded on foods and recipes that went beyond the usual sausages and hamburgers for BBQ inspiration. To retain attention, the video needed to be around a minute long and contain captions to elaborate on what viewers were seeing, as well as provide a link to further information.

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  • filming on location;
  • quick turn around;
  • use of gimbal stabaliser;
  • interview format, including audio, with client.
Beyond sausages and hamburgers, EWT linked in with the 'get fruity' campaign.We added clever, themed captions in to elaborate on what viewers were seeing.The footage still had to be professional, and show a range of winder and up close shots.The footage still had to be professional, and show a range of winder and up close shots.

Project Wrap

As always, we loved working with the Eat Well Tasmania team.

The video was launched in March 2018 through the Eat Well Tasmania Facebook page, and currently has over 2,700 views and shared 12 times.

The final video is prompt, but informative - coupling footage with what is being said, and further enhanced by the captions.

Keeping things simple and efficient in this video makes for a great recipe!

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