In an increasingly competitive marketplace, Li-Ve wanted an engaging yet personal way to show the unique qualities of their organisation, particularly their person-centered approach.View live project
Our initial video with Li-Ve, Rachel's Story, was incredibly well received due to Rachael's popularity and the way the video brought light on the way Li-Ve create a positive relationship between support worker and the individual. It was important that Louise's story also did this.
From the initial moments with Lousie and her support worker Monica, we could tell this was something special and they both enjoy a laugh.
A Careful Balance
Time was spent developing Louise's story to ensure there was a careful balance between showing professionalism that Li-Ve Tasmania embody, but it was also so hard to get away from what is truly a remarkable and bubbly relationship between Louise and Mon.
We feel that a good balance has been achieved, ultimately aiming to keep the video true and honest - but also meeting the client's needs.
Also important to capture was that - despite the support Monica provides to Lousie in the things she requires assistance with - it is by no means patronising or a burden. It's a part of each and every day for the pair, and this is incredibly special.
Beyond the support their love for getting out and about both in the garden and within the local community was a key point to showcase. We achieved this by spending a little more time with the duo and ventured down to the local shopping centre, sat in their usual spot and enjoyed some time doing what the two would normally do anyway.
We feel the final outcome of the video captures the bond between Louise and Monica, but also doesn't lose what's important in that due to Li-Ve's philosophies and values - Monica brings an exceptional degree of professionalism to her workplace.
Just don't ask them to tell you their rude jokes...
As always, thanks again to Li-Ve Tasmania for the opportunity to help them share Louise's Story.
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