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Rachael's Story

Li-Ve Tasmania engaged Domin8 Designs to develop a short, informative video sharing the story of Rachael and the way that Li-Ve provides genuine, quality person-centered support.

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PROJECT PROBLEM STATEMENT

In a competitive marketplace, Li-Ve wanted an engaging yet personal way to show the unique qualities of their organisation, particularly their person-centered approach.

THE OUTCOME

We really love how Rachael's Story has turned out, and are glad that Li-Ve does too.

We feel it's a great balance of getting the important message across, yet it does promote the person-centered notion that Li-Ve Tasmania embody.

Important Values

Having spent a considerable amount of time with Rachael and Angela (there was a lot of Skip-Bo - and yes, I won) the video captures the funny, banter-filled relationship between the two. Importantly however, it also highlights the considerations and values that Angela, through Li-Ve, brings to the family unit, which is really stressed by Kait.

Viewer Retention

The aim was a video around the 2-minute mark, and while we snuck a little bit over, we feel through different types of shots and hearing from different people - it retains the engagement.

Thanks to Li-Ve Tasmania for the opportunity to help them share Rachael's Story, as well as the Dogs Home of Tasmania for allowing us to film with the awesome dog Jack (who we're told has now been re-homed!). 

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