In a competitive marketplace, Li-Ve wanted an engaging yet personal way to show the unique qualities of their organisation, particularly their person-centered approach.
We really love how Rachael's Story has turned out, and are glad that Li-Ve does too.
We feel it's a great balance of getting the important message across, yet it does promote the person-centered notion that Li-Ve Tasmania embody.
Having spent a considerable amount of time with Rachael and Angela (there was a lot of Skip-Bo - and yes, I won) the video captures the funny, banter-filled relationship between the two. Importantly however, it also highlights the considerations and values that Angela, through Li-Ve, brings to the family unit, which is really stressed by Kait.
The aim was a video around the 2-minute mark, and while we snuck a little bit over, we feel through different types of shots and hearing from different people - it retains the engagement.
Thanks to Li-Ve Tasmania for the opportunity to help them share Rachael's Story, as well as the Dogs Home of Tasmania for allowing us to film with the awesome dog Jack (who we're told has now been re-homed!).
The timeline of events and emotions for participants in the 2017 Hobart Run the Bridge provided an insight and inspiration that informed the highlights video for the event.VIEW PROJECT
Meet Alexander - a Tasmanian T36 para athlete who's representing the state in the 100m and 200m sprinter at the 2017 Australian Athletics Championships.VIEW PROJECT
A highlights video for the Lend a hand to Hugo - All Star Bash; a charity cricket game to raise awareness and funds for children affected by the autism spectrum disorder.VIEW PROJECT