SmartOak's existing website was visually outdated, lacked a legible structure and an easy option to update or add information.
The updated SmartOak website started from the homepage, delivering a more visually appealing experience for visitors.
Time was spent planning and implementing a better menu and navigation structure, to enable visitors to navigate the website in a more legible manner.
The products, downloads and applications areas are all setup in the content management system (CMS), enabling easy edits and additions.
Despite being somewhat advanced in terms of content, the technical information areas are all efficient in their design which reduced costs in terms of design and content input.
Implementing a form into each page has also increased contact and conversations for SmartOak with potential clients wanting to know more about the product.
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