As a growing brand in Australia and around the Pacific, the existing AZZA website and shopping experience wasn't a consistently positive experience for their consultant base. The previous setup also didn't welcome potential new customers through the setup and design.
Jen's existing website required an update that allowed her to sell her books online and more easily manage the site. The previous platform was a fixed template, that meant any basic updates needed to be done through an external provider. The shop was also a broken experience for visitors.
A competitive market of 'big name' wedding celebrants sees the elegant and timeless approach to weddings often lost within the smoke and mirrors - we wanted to show that Sandra is genuine. The existing website was adequate in providing content, but excessive in communicating the message. The template based design also held back the beautiful messages that could be portrayed to potential couples, matching up with what SRC provides in a ceremony.
Having worked along side HOPES Inc for a number of years, the most recent update to the website came from the organisations new focus on promoting their ambitions for a second site, as well as promiting the community based qualities of the current housing at Laetare Court in Moonah.