BIAT Website Update
The BIAT website redeveloped to reflect the new logo and branding, launched as a part of Brain Injury Awareness Week in 2017.
As the peak body for people living with or affected by brain injury in Tasmania, the Brain Injury Association of Tasmania (BIAT) required a website update to reflect their recently implemented logo and branding.
View live project- design matches logo branding;
- clear, concise design for target audience;
- ongoing updates based on analytical data.
Overall, the update to the BIAT website further simplifies the visuals and pathways through the website.
Successful strategies from the previous iteration, for example the 'jump-to' area on the homepage, is retained but now reflects the colours from BIAT's new brand.
Brain
injury is a complex topic, so the website's secondary pages needed to
be logical and the content broken down through a hierarchy.
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