BIAT Website Update

The BIAT website redeveloped to reflect the new logo and branding, launched as a part of Brain Injury Awareness Week in 2017.
BIAT Website Update

Project Type

Website Update

Client

Brain Injury Association of Tasmania

Project Features

  • design matches logo branding;
  • clear, concise design for target audience;
  • ongoing updates based on analytical data.

Project Problem Statement

As the peak body for people living with or affected by brain injury in Tasmania, the Brain Injury Association of Tasmania (BIAT) required a website update to reflect their recently implemented logo and branding.

Project Conclusion

Overall, the update to the BIAT website further simplifies the visuals and pathways through the website.

Successful strategies from the previous iteration, for example the 'jump-to' area on the homepage, is retained but now reflects the colours from BIAT's new brand.

Brain injury is a complex topic, so the website's secondary pages needed to be logical and the content broken down through a hierarchy.                                                      

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