Launceston Running Festival

An epic solution for a previously outdated and unloved website, the update to the Launceston Running Festival website was a successful project.

Project Type

Website Update

Client

EPIC Events and Marketing

Project Features

  • website redevelopment;
  • client tutorials to maintain and update areas;
  • CMS collections;
  • mobile and tablet optimisation;
  • video background;
  • backend services.

Project Problem Statement

The existing Launceston Running Festival website provided basic information, however the visuals weren't reflective of the professionalism of the event and usability was difficult.

Project Conclusion

With a lot of experience creating websites in the fun run and event space, we drew on past lessons learnt to begin the design of the Launceston Running Festival website.

The primary strategy for the website redevelopment included a better, clearer information hierarchy - stemming from a large and consistent menu across all pages.

Entering the event is one, if not the, primary goal of users on the website in the lead up to the race each year; thus the clear 'ENTER NOW' call to actions appear in prominent places across the website.

To entice potential entrants, big and bold imagery - as well as the video background - were employed to show the prestige and fun of the events on offer as well as the stunning location.

Event branding was taken into account, tapping into the darker theme with 'colour pops' to make key areas stand out.

Overall the Launceston Running Festival website has greatly reduced the amount of requests event organisers have had to handle, thanks in part to the clearer information and FAQ pages.

 More projects by Domin8 Designs

EPIC Logo

An EPIC new business required an equally epic logo to match the name, but also encapsulate the level of professionalism and expertise brought to every event, marketing or management challenge they deal with.

View project

Brain Injury Assist

Brainlink and BIAT engaged Domin8 Designs to develop an online hub for the wider "Brain Injury Assist" project - aiming simplify the information on key topics surrounding brain injury.

View project

Production Farm

The Production Farm team engaged Domin8 Designs to redevelop their website to provide more comprehensive information and a more professional design.

View project

Ready to start your next web design project?

Contact Dominic today for an obligation free quote and more information on your new website design or website update.

Discuss A Project Today →