Patriarch Resources Logo

The team from the rotary peel veneer and plywood mill required a logo to give a visual identity to their business.

Project Type

Graphic Design

Client

Patriarch Resources

Project Problem Statement

Patriarch didn't have a visual brand that they could market and sign off on their work with, and engaged Domin8 Designs to come up with a concept.

Project Features

  • design brief
  • logo design
  • business cards
The final result of the Patriarch LogoThinking behind the logo explained

Project Wrap

Both client and Domin8 Designs were really happy with the outcome of the Patriarch Resources logo.

As per the explainer graphic, we didn't want to create a logo that just 'looked good' - we wanted it to have meaning and achieved this by overlaying some creative thinking to inform the final design.

Aspects of the business provided input into the creative process - the nature of the veneer strips, a solidarity behind the main shape and considerations to general design principles.

The kicker for this logo is that the overall shape, through the 'relief', forms the letters P and R.

We also created a business card template for the client to print these themselves.

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