Patriarch didn't have a visual brand that they could market and sign off on their work with, and engaged Domin8 Designs to come up with a concept.
Both client and Domin8 Designs were really happy with the outcome of the Patriarch Resources logo.
As per the explainer graphic, we didn't want to create a logo that just 'looked good' - we wanted it to have meaning and achieved this by overlaying some creative thinking to inform the final design.
Aspects of the business provided input into the creative process - the nature of the veneer strips, a solidarity behind the main shape and considerations to general design principles.
The kicker for this logo is that the overall shape, through the 'relief', forms the letters P and R.
We also created a business card template for the client to print these themselves.
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