Pavilion @ Salamanca

As Hobart's newest sports bar, Pavilion needed a visually relevant and appealing presence from logo design through to website and digital marketing.
Pavilion @ Salamanca

Project Problem Statement

Starting from scratch and on a prompt timeframe, Pavilion @ Salamanca engaged Domin8 Designs to come up with a plan to help get them from nothing to a a functioning, successful online presence.


Pavilion Salamanca

Project Features

  • digital marketing strategy
  • logo and branding
  • website design
  • social media management
  • photography
  • videography

About The Project

It's been a pleasure to work alongside the Pavilion @ Salamanca team.

Starting with the logo design and branding, this went few a few iterations following client feedback and was required to have a retro, 'American sports bar' feel. The design incorporates the suggested fence feel, while presenting a colour scheme that is bold yet has some flare through the orange colour choice.

Once branding was signed off, the website design begun - incorporating the colours and fonts to present a visually appealing and somewhat fun design.

The key area of the website as the 'what's on' area - where we utilised Webflow's content management system to enable easy and prompt updates through the client editor.

The website was updated post launch with the video background for the homepage as well as some more relevant images.

Social media setup and management was also an integral part of the project, with Domin8 Designs establishing and doing the initial posting of the @pavilionsalamanca Instagram page.

This also extended to setting up a Facebook page for the business, along with reestablishing the Google My Business profile of the former business.

We've also worked with the 'Pav' team to work on some initial content creation including photography and videography.

Since launch, the Pavilion Instagram has already grown to over 600 followers, while the website has acted as the primary booking function for customers looking to reserve a table or ask question about the live sports bar.

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