With a focus on sharing stories through text and images, the Tassie Athlete (TA) website needed to be clean and legible. The navigation had to be simple, with the visual content attractive and consistent across the site.
The Tassie Athlete website launched in June 2019 with great success.
The initial three stories featuring athletes Maddy, Sam and Dejen were all launched via the website platform, and shared via both Facebook and Instagram.
The website highlights a feature athlete on an attractive and clean homepage, which also lets visitors discover the other stories on the website.
The visual elements of photos and videos are large and evident across the website.
A decision was made to have a 'black and white' branding, which - enabled through interactions setup by Domin8 Designs - revealed colour upon hovering over an image. This relates to TA's ambitions of bringing Tasmania's athletes achievements out of the dark.
The stories themselves are all setup in the content management system (CMS), enabling other contributors to both upload and edit their own articles.
The website also features social media integration and a background on The Tassie Athlete.
It's an exciting platform to be easily able to add and share more stories in the near future.
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