The existing AMTF website didn't have a clear structure, and while visually somewhat engaging, lacked consistency across the pages and wasn't easy to maintain.
The website is very visual, however also balances displaying key performance information and overviews.
Traditionally, we don't usually opt for text over images due to legibility - however feel the 2022 Program page itself sits nicely between being visually attractive but enabling visitors to navigate and learn more about the specific performances.
With a bit of urgency to get the new website up to promote the launch of the festival, we worked on a prompt timeframe to deliver the core pages and have been continuing to add and further develop areas in conjunction with the AMTF team.
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