Alexander Athlete Feature

Meet Alexander - a Tasmanian T36 para athlete who's representing the state in the 100m and 200m sprinter at the 2017 Australian Athletics Championships.

PROJECT OVERVIEW

With a large achievement potentially looming for Alexander, Athletics Tasmania wanted a way to showcase the relationship between athlete and coach, particularly around the opportunites of coaching a para athlete.

View live project
SERVICES AND FEATURES
PROJECT WRAP

The feature video of Alexandar was published to the Athletics Tasmania Facebook page at the peak of the Australian Athletics Championships.

The previous highest reach of a post on the page was 8,400 - Alexanders video: 20,100.

We feel the outcome is an insightful and warm balance between highlighting Alexanders strengths and ability as an athlete, combined with the unique relationship with his coach Rosemary.

Audio insight from both the athlete and coach also enhance the special bond between the two, along with a combination of footage including Alexander in action, the two discussing the training for the day, as well as the interaction between Alexander and what seemed to be everyone else at the track - talk about Mr Popular!

View live project

More Projects

Sandra Rerrie Celebrant

Sandra engaged Domin8 Designs to redevelop her existing website, so that it better reflected the values embodied in each and every SRC ceremony.

View project

A Day Out With The Hurricanes

For their final game of the BBL06 season, we were invited to capture the passionate fans in action as they lived the highs and the unfortunate lows of the game.

View project

HOPES Inc

The HOPES Inc website is a professional outcome that also represents the sense of community evident at Laetare Court. The recent update also reflects the focus on their future housing project (FHP).

View project